Stagwell unveils new roaster of top executives

By Abimbola Mohammed

In a bid to support the next chapter of growth for its business, Stagwell has appointed and elevated six indispensable leaders who will collaborate to lead a three-year transformation for Instrument, which supports client growth, fuels innovation, and fosters connection across its talent.

The agency promoted Laurel Burton as CEO, Leon Anderson, President (formerly VP, Production), Nishat Akhtar as Chief Creative Officer (formerly VP, Creative), Tessa Baston as Chief People Officer (formerly VP, People), Stephanie Lanning, SVP, Growth (formerly VP, New Business & Marketing) and JD Hooge, as Creative Chair (formerly Chief Creative Officer).

Burton, the new CEO, said: “We’re taking bold steps in 2024 to reshape our business for our clients and our talent as we grow Instrument into a world-class network where creativity knows no bounds.”

With the appointments, Instrument celebrates its first all-female C-Suite leadership team, building on the company’s recognition as one of the most innovative companies and best workplaces for women and diverse innovators, as acknowledged by Fast Company in 2022 and 2023.

Leon Anderson, added: “Our newly-appointed all-female C-Suite team exemplifies our commitment to rewriting the narrative of creative and technology leadership in our industry.”

The management changes followed a productive 2023 when it executed a brand repositioning and won over 50 new accounts including Instacart, Uber, and Pinterest. It also expanded partnerships with AWS, Grammarly, and Microsoft.

Going forward the agency said its innovation team will lead an initiative to weave emerging technology through client solutions and internal operations, devise new solutions and agency intellectual property, and steer Instrument’s overall approach to artificial intelligence.


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