SO&U Wins Gold at African Cristal Festival Awards 

One of Nigeria’s leading marketing communications agency SO&U won a gold award at the African Cristal festival award which held in Marrakech Morocco recently, with its Mother’s Day ad that went viral in March 2018.

The campaign, which profiled Nigerian mothers and their “secret weapons,” recorded over 2millions shares across social media with zero promotion and was a very successful brand campaign based on organic growth.

SO&U was the only Nigerian Agency to win in the African culture category. The mother’s day advert which was a self promo ad was unique in every sense. It centered on the importance of mothers in the African society and how their improvised rods of discipline instilled order in the Nigerian home and shaped future leaders within the current society.

The advert which had also received wide commendation from industry experts and Nigerians at large received Gold from the international panel of judges who highlighted its unique ingenuity not just to the Nigerian home but Africa at large.

With the Award win in morocco, SO&U continues to maintain its creative edge among industry players in Nigeria and Africa  as a leading marketing communications agency with in-depth understanding of African culture and passion points in connecting emotions through creative thinking. This has been highlighted over the years with its consistency in creative outputs which has shaped narratives of storytelling within the country.


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