Shoprite appoints celebrity chef as Nigeria’s first ever brand ambassador

“If you want to cook like a chef, shop like a chef.” These are the words of Tolu Erogbogbo – better known as Chef Eros, Shoprite Nigeria’s first ever brand ambassador.

This self-taught chef started selling chicken seasoned with spices to his fellow students whilst studying towards a BSc. (Honors) degree in International Business Management and has been on a culinary journey ever since.

His creativity, originality and attention to detail is what truly sets Chef Eros apart. “Part of being a chef, is knowing how to entertain, that’s why I choose Shoprite,” confirms Chef Eros.

With a total of 25 stores, Shoprite Nigeria offers consumers a world-class shopping experience through its core business promise of everyday low prices.

The supermarket chain’s extensive range includes restaurant quality products such as extra-matured Steakhouse Classic steaks, wine sourced from the top-wine producing countries around the world, freshly baked breads and so much more.

Through this new partnership with Shoprite Nigeria, Chef Eros now aims to put Nigerian food on the world map: “Our country has much to offer in terms of tastes and variety. It’s up to us to let the rest of the world know this.”





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