Seaman’s Schnapps rekindles Nigeria cultures at trade fair
Seaman’s Aromatic Schnapps, a leading brand from the stable of Grand Oak Limited has successfully enacted a mixture of commerce, trade, industry and renaissance of cultural festivities at the recently held 2016 Lagos International Trade Fair at Tafawa Balewa Square (TBS) in Lagos.
Seaman’s Schnapps offered blessings to visitors to its pavilion through a designated Seaman’s Royal father and spiced up the exhibition with cultural dances of the various ethnic groups in the country.
This was done as part of its unflinching support for culture promotion in Nigeria distinguished itself again with this unique brand positioning and consumer engagement strategy which leveraged on the country’s diverse traditions and rich cultural heritage.
Cultural troupes performed varying dances that cut across the entire cultural landscape of Nigeria with relevant traditional costumes accompanying the various dances from across the East, West, North and South of the country on each day of the exhibition.
Shoppers were also rewarded through an exciting Spin wheel games for which the company gave out free drinks to winners. These activities made the brand’s pavilion a cynosure of all eyes and a stop center for all participants at the fair.
Speaking on her company’s outing at this year’s Lagos International Trade Fair, Trade Marketing Manager, Mrs. Kate Akeju said, “For us, this year’s trade fair is to promote Nigeria’s cultural heritage, as well as encourage culture of prayer & blessings among Nigerians, which Seaman’s Schnapps stands for as original No. 1 Prayer drink.
She further disclosed that all those who patronized GOL’s products were given branded gift items to appreciate their loyalty and patronage.
Grand Oak Limited is one of Nigeria’s leading marketers of alcoholic and non-alcoholic beverages. Over the years, the company has maintained a leadership position in all segments where it operates in the ever competitive Nigerian market, with brands like Lord’s Dry Gin, Regal Dry Gin and St. Lauren among others.
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