ROC set to hold webinar on ‘Seductive Power of Change Management’

By Abimbola Mohammed

ROC, a Strategic Communication company, has announced on its Instagram handle @consultwithroc that it’s set hold a free marketing communication webinar. The event is slated for 20th August 2021 on Zoom by 2pm WAT.

According to the Instagram post, the event with the Theme: “Seductive Power of Change Management” is designed to give participants professional tips on change management and rebranding.

The Free Marketing Communications Webinar series is part of its launch strategy to get businesses across industries aware of its offerings.

The lined up speakers for this event are: Paul R. Sachs, the founder of Ride Sachs LLC and Rita Ezenwa-Okoro, the Principal Communication Consultant at ROC.

The post continued: “The impact of COVID-19 pandemic on businesses cannot be overemphasized. Some have had to restructure, fold up a business and completely start a new one. This webinar is designed to give you professional tips on change management and rebranding.

“The concept of change now more than ever has become inevitable. For some businesses change means starting over and for others, restructuring. Whatever side of the change fence you belong to, this free one-hour marketing communications webinar is packed with insights on change management and rebranding or what we like to call brand refresh.”

Paul R. Sachs is a seasoned business coach and trainer with 30years experience as a non-profit executive and manager.
Sachs is an experienced non-profit professional and trainer, published author, licensed psychologist, Founder of ReidSachs: Consulting, Training and Mentoring.

Previously, Senior Executive Director for Merakey Philadelphia, BehavioUral Health division director for Congreso de Latinos Unidos.

Rita Ezenwa-Okoro is a marketing communications expert with over 16years experience as a creative strategist working on the communication needs of businesses across industries.

She is a pacesetter in the Creative Industry. She is the Principal Communications Consultant and Chief Creative Officer of ROC, a strategic communications company that provides cutting edge solutions for businesses to become the go-to brand in their industries. ROC recently launched the first of its kind e-commerce advertising boutique agency that services businesses on a global level.

She consults for businesses across industries as well as not-for-profit organizations in West Africa and North America. In fact, one of her creative solutions contributed significantly to the growth of a beverage brand by over 33% in the first year of its exposure.
This webinar will be the second series of its virtual event titled ‘Art of seduction’.

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