Publicis Groupe wins American Family Insurance, The General media account
American Family Insurance and The General Automobile Insurance Services Inc. have selected Publicis Groupe to handle its U.S. media strategy, planning and buying.
The bespoke team, led by Performics, will service all digital and traditional media, and will leverage Epsilon technology and data.
The incoming Chief Marketing Officer of American Family Insurance Group, Elicia Azali, said: “We are looking forward to working with Performics and Publicis Groupe and using the scale of our brands to drive media efficiency and growth for our businesses.”
The CEO of Performics, Paul Tibbitt, also said: “We couldn’t be more excited to be partnering with American Family and The General to maximize business performance across all media. By leveraging audience data and consumer intent signals throughout all phases of the purchase journey, and across all media, we can create more relevant and effective brand experiences for the American Family Enterprise.”
“Our mission is to generate business results for American Family and The General by harnessing Performics’ performance marketing expertise, Epsilon’s best-in-class technology and data and the buying clout of Publicis Groupe for traditional media.”
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