Tag: Media Buying and Planning

Media buying & planning professionals forecast growth in 2023

By Abimbola Mohammed The global media planning and buying market was driven by...

Technology, data takes centre stage at MIPAN’s AGM

By Abimbola Mohammed  The Media Independent Practitioners Association of Nigeria...

Advertising and marketing, key contributors to creative economy – Rotimi Bankole

By Abimbola Mohammed Media planning expert Rotimi Bankole, CEO, SBI Media, the...

Media practitioners project growth opportunities in 2022

By Abimbola Mohammed As Nigeria looks ahead to an anticipated more manageable...

Media planning and buying recover from pandemic as risks persist 

By Abimbola Mohammed As the world gradually adjusted to the new normal at the...

Why advertisers will spend more on media – experts

By Abimbola Mohammed Experts in the Nigerian media buying and planning sub-sector...

PHD crowned Media Network of the Festival at 2021 Cannes Lions

PHD has been crowned Cannes Lions’ Media Network of the Festival covering the last...

Publicis Groupe wins American Family Insurance, The General media account

American Family Insurance and The General Automobile Insurance Services Inc.  have...