Publicis Groupe Malaysia has been awarded the BMW Group Malaysia remit which covers BMW passenger cars, Motorrad, and MINI business units.
The agency is tasked with strategic planning, creative advertising, and digital for the brands, and the deal will start from April 2022.
Publicis Groupe Malaysia is setting up bespoke hybrid teams to manage the brands separately with domain experts and related automotive experience.
Neil Hudspeth, CEO, Publicis Groupe Malaysia, said: “I could not be happier and prouder to warmly welcome BMW and Motorrad to the Groupe, and of course continue our relationship with MINI, one of the world’s most recognizable car brands.
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“It is incredibly rewarding to see world class work being recognized by world class and storied brands, and we look forward to achieving great things together over the next five years, especially as together we can help shape the automotive narrative in Malaysia.”
Publicis Group Malaysia is the current incumbent agency for MINI Malaysia.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris.
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