Publicis Groupe Bulgaria acquires Advertise BG

By Abimbola Mohammed

In a bid to further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, digital strategy, data, social media, and digital content creation, Publicis Groupe has announced its acquisition of Advertise BG, one of the leading performance marketing agencies in Bulgaria.

Currently, Advertise BG handles more than 100 local and international clients across different business verticals offering expertise and services including performance marketing, branding and awareness, social media marketing, digital design, analytics and conversion rate optimisation as well as training and consulting.

This acquisition will see Advertise BG merge into and become a part of Digitas Sofia, the connected digital marketing agency within Publicis Groupe Bulgaria.

Speaking on the acquisition, Vessela Apostolova, chief executive officer, Publicis Groupe Bulgaria, said: “In the last few years, a lot of our efforts have been invested in developing our digital capabilities and partnerships aiming to support our clients in their digital transformation. Our north star has been finding the connection between building ideal customer digital experiences and right business outcomes. This acquisition will further enhance Publicis Groupe Bulgaria’s capabilities in digital transformation to complete our existing, established specialisations in digital strategy, data, social media, and digital content creation. Advertise BG team’s vision and ability to drive growth for their clients through digital performance and e-commerce channels coincides with our ambition to be the leading and preferred partner for our clients in their digital transformation journey.”

In the same vein Tomas Lauko, chief executive officer, Publicis Groupe Central & Eastern Europe, said: “This strategic acquisition in Bulgaria will complete our digital performance, commerce, data and technology offering for the benefit of our clients by bringing additional value and speed they currently need. At the same time, Advertise BG market-leading talent will be able to help Publicis Groupe to further strengthen its current leadership role in Digital Marketing Transformation in Central and Eastern Europe.”

Alexander Georgiev, who will resume as Digital Transformation Director, added that “Having worked with Publicis Groupe Bulgaria over the years across multiple projects, this partnership is a natural next step and of strategic significance for us. This union opens the door for us to tap into the vast global Groupe expertise much more effectively and apply the available proprietary technologies and platforms to gain a competitive edge on the local market and beyond.”


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