Public Presentation of Edelman Trust Barometer Survey Report Holds in Nigeria
Leading public relations and integrated communications consulting company in Nigeria, Chain Reactions, is set to host the public presentation of the 2017 Edelman Trust Barometer Survey Report in Nigeria.
The global survey report, which is debuting in Nigeria, will be presented by the firm on Tuesday May 16, 2017 at the Abora Hall, Eko Hotel & Suites, Victoria Island, Lagos.
The report, which is in its’ 17th edition, is Edelman’s annual trust and credibility survey report, which focuses on the level of trust reposed by the public on four major institutions such as government, business, media and non-governmental institutions.
Speaking about the event, Managing Director, Chain Reaction, Mr. Israel Jaiye Opayemi, said that the formal presentation of the report will be made by the Managing Director of Edelman, South Africa, Mr. Jordan Ritternberry, at the event.
Opayemi noted that Nigeria will be hosting the event for the first time since its inception in 2000, adding that it underscores the strategic importance of the Nigerian market to Edelman.
“Edelman has been doing this for 17 years now but this is the first time this is being brought to Nigeria on the back of our recently consummated partnership. We intend to use this as a foundational step to help Nigeria establish the Nigerian Trust Index which is the average of a country’s trust in the institutions of government, business, media and non-governmental organizations. We want to begin to share ideas with these four critical institutions of society on how to know when the trust gap widens and what to do”, he added.
According to him, the highpoints of the occasion will be the presentation by the Chairman of FirstBank of Nigeria, Mrs. Ibukun Awosika, which will be followed by debates on trust by eminent representatives in the four areas of focus.
The event is expected to bring together leaders and influencers from government, media, business and non-governmental organizations.
The 2017 Edelman Trust Barometer is the 17th edition of the annual trust and credibility survey. The survey was done by Edelman Intelligence and consisted of 25-minutes online interviews conducted from October 13th to November 16th 2016.
The 2017 Edelman Trust Barometer online survey sampled more than 33,000 respondents across 28 countries. The global survey asks respondents how much they trust the four institutions of government, business, media and non-governmental organizations to do what is right.
Eminent speakers lined up to speak at the event include, Chairman and CEO of Channels Television, John Momoh; President of the Nigeria Guild of Editors, Funke Egbemode; Head, Marketing and Communications for Stanbic Bank, Nkiru Olumide-Ojo, and Founder, Consumer Advocacy Forum of Nigeria (CAFON), Sola Salako among other speakers.
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