President Tinubu appoints Fagade as new DG, National Institute for Hospitality and Tourism
President Bola Ahmed Tinubu, President of the Federal Republic of Nigeria, has appointed renowned Marketing Communications professional and founder of Sodium Group, Dr. Abisoye Fagade as the new Director General, National Institute for Hospitality and Tourism.
The President tasked the newly appointed Fagade to discharge his duties with dedication, patriotism, and excellence.
Abisoye Fagade is a Nigerian marketing communication professional. He is the founder and managing director of Sodium Brand Solutions, a consortium that produces marketing communications, media, consumer goods, hospitality, oil and gas. He founded the Abisoye Fagade Foundation to empower Nigerian youth, through mentorship and skills transfer.
Abisoye was born in Ibadan, Nigeria. He went to Queen of Apostle Primary School in Oluyoro, Ibadan, in 1985, and Lagelu Grammar School in Agugu, Ibadan. He studied demography and social statistics at Obafemi Awolowo University and graduated in 1998.
Dr. Fagade launched his marketing career in 1999 with De-United Foods, the producer of Indomie noodles, after completing his National Youth Service Corps (NYSC) program. He later worked with IMS Group’s Tequila Event as a Client Service Manager and joined SO&U Saatchi and Saatchi Group in 2006 as Assistant Director, focusing on experiential marketing.
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