PR practitioners converge in Lagos for 15th IPR Congress

Practitioners of Public Relations (PR), the image making profession from all over the world, will converge in Lagos for the 15th International Public Relations Congress. Themed Maximising the Power of Public Relations and Digital Communication for Organisational Success, the programme will be held between 17th and 20th August at the Peninsula Hotel, Lekki Phase 1, Lagos.

According to a release signed by Mike Okereke, President, BEEC  International, “The international Public Relations Congress has firmly established itself as the major annual public relations event which provides PR executives and officials the opportunity for updating knowledge on PR issues and networking. Previous PR Congresses have been held in the following Countries: Ghana, Kenya, South Africa, Uganda, The Gambia, Senegal,  Cote d’ Ivoire, Namibia, Dubai, Republic of Benin and London”.

The 3-day programme will feature top Class Public Relations experts and leading Consultants as speakers.

Key areas that discussions and presentations at the Congress will touch are: best practices and update skills in public relations practice management, how to leverage and position Public Relations for organisational success, understanding the strategic options for effectively leading organisational development and change, examining practical issues, risk and crisis management, enhancing skills in employee relations practice, employee engagement and internal communication and discussing change management, organization restructuring and PR practice.

Others are, expanding your understanding and skills in community relations, social responsibility, conflict resolutions and employee relation, learning the strategic use of media, its challenges and its impact on stakeholder management, enhance skills in government relations practice and parliamentary public relations, understanding the critical implication of research, and evaluating returns on investment (ROI) on reputation management and  branding and learning how to position your organisation through strategic branding and reputation management.


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