MARKETING EDGE visits orphanage with food items
By Seun Johnson
In a deliberate move to keep up its tradition of Corporate Social Responsibility, MARKETING EDGE, a leading Marketing, Brand and Advertising publication in Nigeria has brightened the mood of children at the Little Saints Orphanage with donation of food items.
The donation was sponsored by various brands that partnered with the organization to make the visit a resounding success.
The sponsorship was made through product donations, including Soyabean Oil from Boram Foods Limited, Macvities Richtea Biscuits from Paladis Global, Cowbell VitaRich from Promasidor and Nnoreos Exercise books. Different Beverage Drinks from Cway Group, Sosa Fruit Drinks and BigiVariants, products of Rite Foods; and Cocacola from the Nigerian Bottling Company, (NBC).
Led by Stanley Akogo, Head of Admin Unit, the team arrived at the orphanage situated at 149, Ekoro Road, Abule Egba, Lagos on Wednesday to present various food items and further seize the opportunity to bond with the children.
While making the presentation on behalf of the team, Akogo stated that the gesture was part of Marketing Edge’s commitments to sustain its annual practice of Corporate Social Responsibility by reaching out to the less privileged children in the society.
“On behalf of the brands that donated the items, our Publisher/Managing Director, Mr. John Ajayi and the entire MARKETING EDGE Group, we are glad to be here to bring these items to you. It is our annual tradition to reach out to Orphanage children and in commitment to our CSR initiative. We usually do this in partnership with brands and companies that believe in our value proposition,” he said.
Receiving the items on behalf of the children, Mrs Faith Opara, Little Saints Orphanage Administrator expressed her profound appreciation to the brands and the entire team, stressing that the items would go a long way in putting smiles on the children.
Also addressing the visitors, the Assistant Administrator, Mrs Abiodun Juliet gave an insight into the operational procedures of the institution and how the children are currently faring under the management.
According to her, the Orphanage which was established in June 1994 by Reverend Mrs. Christiana Judge prides itself as a divine heaven for three categories of children: the abused, the abandoned and the orphans.
With three branches of All Saints Orphanage across the state, Mrs. Judge disclosed that the Abule-Egba branch is only meant for girls and there are 23 children that ranges from age 9 to 18 at the moment.
“Every first Sunday of the month, they will meet with the founder at Akowojo to introduce themselves and bound with one another. One of them got married after finishing her university and the founder stood as parent while the staff represented her family.
“Here, we don’t beat children but rather, we give them punishment like cleaning, moping of the premises and assisting in the kitchen whenever they commit any punishable offence.
Speaking on the process of acquiring children, the Assistant admin explained that they don’t receive children from private individuals saying they have to come from the state government through the ministry of Youths and Social Development. She further confirmed that the government sends officials around to count the number of children in the institution to be sure everything is in order.
Mrs Abiodun however used the opportunity to highlight some of the urgent needs in the Orphanage and solicit supports on behalf of the children from members of the public.
Speaking on behalf of the children, Blessing and Priscilla who appreciated the team said the gesture would benefit them in so many ways.
The entire children prayed for MARKETING EDGE Group as well as the brands that donated the items.
Every year, MARKETING EDGE in collaboration with various brands visits Orphanage to donate valuable items and bond with the children. The company also uses the opportunity to project the situation of things with the children and their environment in order to canvass public supports and more donations from members of the public.