Pitch-A-Ton annual competition holds at University of Ilorin

By Olubukola Ajayi

The 2023 edition (3rd) of the Pitch-A-Ton annual competition, an initiative aimed at providing a seamless transition for Mass Communication students to understand how the profession is practiced in the real world, was held at the University of Ilorin, Kwara State.
This year’s edition, which was held on Wednesday 18 April, 2023, at the prestigious auditorium of the university, witnessed an impressive turnout of young talented minds from various universities and polytechnics across Nigeria.
In his opening remarks, the Head of Department (HOD), Communication and Information Science, University of Ilorin, Dr. Kehinde Kadiri, noted that the initiative was designed to provide a meeting point for the town and gown. She explained that it was also organised for the experts in the advertising industry to come out and teach the university community how advertising practice is being done in the real world.
While introducing the jurors present at the event, the HOD mentioned Joe-Eugene Onyenyili-Onuorah, Director of Registration and Professional Department at the Advertising Regulatory Council of Nigeria (ARCON); Ozoemena Mbanefo, founder of Oxygen (O2) Academy, and Biodun Adefila, Chief Operating Officer of SO&U Limited.
After the brief introduction, the Master of Ceremonies welcomed all the schools that made it to the event, including Redeemer’s University, Fountain University, Kwara State University, Summit University, Kwara State Polytechnic, Lens Polytechnic, Ajayi Crowther University and the University of Ilorin. All the institutions participated in the competition.

The schools presented their ideas and pitches, and Biodun Adefila and Ozoemena gave brief lectures on brand management and building a brand.

Mrs. Adefila noted that a lot had gone in the teaching of the students the basics of marketing communication, adding that they have a good understanding and idea of what they are supposed to be doing.
On his part, Mr. Mbanefo, who was visibly impressed with what the students were able to put up at the event, announced scholarships for two members of the winning schools.

Throughout the program, special activities like music performances, spoken words, and games were held. At the end of the program, the winners were announced. Summit University came in third, the University of Ilorin came in second, and Kwara Polytechnic emerged as the winner of the competition.

The competition provided an excellent platform for young talents to showcase their innovative ideas and also learn from experienced individuals in the branding and marketing industry. It was a great success, and everyone present left the event with valuable knowledge and experience to propel them towards their dreams.


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