Philips tasks PRCAN on innovation at 2023 Annual Economic Outlook
By Ibidunni Banjoko
Renowned industrial economist, Mr. Foluso Phillips, Chairman, Phillips Consulting Limited, has tasked the Public Relations Consultants Association of Nigeria’s (PRCAN) on the need to be ahead of the curve, know their role as a role models who should be rendering tangible services, building institutions and also innovating as paradigms, he noted, are shifting every day.
Addressing the theme: ‘The Business of Consulting,’ and how consulting firms and clients can win in a VUCA economy, at the PRCAN 2023 Annual Economic Outlook, which held at Mike Adenuga Center, Victoria Island, Lagos, the industry expert pointed out the need for PR practitioners to deploy cutting-edge tools and embrace best global practices in their service offering because the world events change at the speed of light.
The lecture, designed to enable PRCAN members plan for economic head-winds and anticipate inherent opportunities in the Nigerian economy, saw a number of industry practitioners in attendance.
Commenting at the event, Israel Jaiye Opayemi said: As consultants, we need to stay ahead of the curve, and we need to be ahead of our clients across the industries that we service. Of course, the industry is challenged and one of the purposes for the forum is to call on the government; everywhere we go government takes protectionist steps to protect significant segments of its own economy.
“When you look at the growth rate of the service industry and its contribution to the GDP of Nigeria over the last 2 years, the service industry has been doing great. Public Relations and communication consultants are significant players in the service growth. We don’t want to be the catalyst that changes things but doesn’t change itself; we want to see evidence of the growth in our businesses.”
PRCAN aggregates and articulates the interest of member firms and works to uphold best practice in public relations in Nigeria in the areas of standards, conduct as well as economic well-being for the public relations industry generally, and public relations consulting in particular, for the benefit of all stakeholders.
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