PepsiCo, UEFA enter five-year Women’s Football sponsorship deal

PepsiCo has entered a partnership deal with UEFA Women’s football. The five-year deal runs alongside current sponsorship of UEFA Champions League.

As reported, the deal, which ends in summer of 2025, will see PepsiCo support women’s football at all levels including UEFA Women’s Champions League, UEFA Women’s EURO, UEFA European Women’s Under-19 and Under-17 Championships, and the UEFA Women’s Futsal EURO, as well as UEFA’s Together #WePlayStrong programme aimed at encouraging more girls and women to play football.

UEFA Events SA Marketing Director, Guy-Laurent Epstein, said of the deal “The popularity of, and interest in women’s football is increasing with every year and this is why we are delighted to have such a trusted partner as PepsiCo join us on this exciting journey.”

“Over the last five years, PepsiCo has been an innovative and influential partner of the UEFA Champions League and we are looking to draw on this energy and experience in order to take the women’s game to new heights.”

Also commenting on the development, PepsiCo Global Chief Commercial Officer, Ram Krishnan, added that PepsiCo was proud to unify and strengthen its global partnership with UEFA to now include UEFA Women’s football.

“This is an energising moment in the evolution of the sport and for our business around the world. We look forward to helping accelerate the vibrant women’s game and are committed to the future of women’s football,” Ram added.

“Having a major sponsor like PepsiCo sign on to UEFA Women’s football is the influence and recognition women’s football and its athletes and fans need and deserve,” said Like Martens, who was voted UEFA and FIFA women’s player of the year in 2017. “I’ve loved partnering with PepsiCo and its iconic brands like Lay’s and look forward to how they’ll spotlight women’s football because this is not just a version of the men’s game; it’s a league that’s all its own.”


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