PepsiCo

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

Spotlight on a cultural strategist This Wednesday, MARKETING EDGE  ONTV will spotlight...

Cannes Lions 2025: X3M Ideas takes ACT Responsible honour with ‘Blood Sacrifice’ for Red Cross

In a year already marked by global recognition, X3M Ideas has added yet another accolade...

Alphabet, Amazon, and Meta cement dominance in global advertising market

Alphabet, Amazon, and Meta rapidly strengthened their control over the international...

PepsiCo pulls the plug on 2025 favorites as new era for soft drinks begins

PepsiCo, has made a bold move that is sending ripples through the beverage industry...

PepsiCo, VaynerMedia build new creative engine to fuel cultural pulse of consumers

PepsiCo is shaking up its marketing playbook. Specifically, it is adopting a bold...

PepsiCo reduces sales forecast as consumers cut back on soda spending

By Oluwaseyi Lawal PepsiCo has revised its annual sales growth projection on Tuesday,...

PepsiCo shakes up leadership to revitalize flagship brands

By Felicia Nwosu In a strategic move to revamp its marketing efforts, PepsiCo...

Pepsi set to dislodge Coca-Cola by market value – Wall Street analysts

By Ralph Tathagata Coca-Cola's long held top spot as the biggest U.S. beverage company...

PepsiCo marketing director embraces in-house agency model 

By Joseph Ekeng Nancy Croix, the marketing director at PepsiCo, believes...

Pepsico introduces Colachup to redefine beverage experience

By Felicia Nwosu To provide a unique and innovative product that will reflect...