Spotlight

LATEST NEWS

Omnicom launches Bernbach, a dedicated global agency for Volkswagen

Omnicom Group and Volkswagen have deepened their long-standing partnership with the...

FG Directs ARCON, NBC to enforce strict discipline on 45-Day Ad payments

Alhaji Mohammed Idris, Minister of Information and National Orientation, has directed...

IMC

APRA Commences Initiative to Change Perception about Africa

African Public Relations Association (APRA), the umbrella body for public relations...

Edelman partners Chain Reactions to establish Nigerian Trust Index

Edelman Trust Barometer Survey Report, the world’s global communications and marketing...


Features

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling...

How quick commerce fuels overspending

Quick commerce has changed the way people shop. You can get groceries in 15...

Tackling marketing’s awareness gap

Raising brand recognition might seem like an easy marketing hurdle to overcome....