Spotlight

LATEST NEWS

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that dove...

YouTube widens deepfake shield, brings politicians, journalists into AI detection net

The screen flickers. A face appears. It looks real, sounds real, feels real. Yet,...

IMC

Noah’s Ark Lands Another Major Account

In continuation of its impressive performance in 2016, Noah’s Ark has again landed...

Another Day of Glory for Biodun Shobanjo at Zik's Leadership Award

Chairman of Troyka Group and founding Chief Executive Officer, Insight Communications,...

Features

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...

How Industry drives marketing via town-gown bonds

In a powerful step toward fostering stronger collaboration between academia...

Prestige to pressure: why Jaguar’s CEO stepped down after a rebrand catastrophe

Adrian Mardell, CEO of Jaguar Land Rover, will step down. He was in charge for...