Spotlight

LATEST NEWS

A Christmas Message to the Creative Community

At the end of the year, there’s this nice, quiet moment when everything just seems...

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising. It will...

IMC

Sir Steve Omojafor Turns 70

One of the leading lights in the integrated marketing sector, Sir Steve Omojafor...

Promasidor Media Account May Go On Toss

Feelers emanating from the integrated marketing communications sector have revealed...


Features

The marketing hiring freeze is real and risky

A quiet shift is underway in boardrooms and Zoom meetings across businesses....

More market share, more problems? rethinking the growth game

“Market share” often takes center stage in strategy presentations and boardroom...

The promotion problem: how limited scope is holding marketers back

In today’s fast-paced business world, marketing is both more noticeable and,...