Spotlight

LATEST NEWS

13-Year-Old Student, Ebunoluwa Seth, Wins 15th UBA Foundation Essay Competition.

History was made in Lagos on Tuesday, as 13-year-old Ebunoluwa Seth Oluwatimilehin,...

Nigerian journalists receive intensive training to combat economic panic and improve data reporting

Journalists from leading newsrooms across Nigeria have completed a two-day intensive...

IMC

GDM Direct Bags Marketing Edge Outstanding Experiential Agency of the Year

A Subsidiary of Hazon Holdings, GDM Direct has bagged the Marketing Edge Outstanding...

Alliance Media secures another airport contract

Sir Seretse Khama International Airport (SSKIA) in Gaborone re-opens on the Friday,...


Features

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage...

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything....