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WhatsApp commits to user consent mechanism for data sharing

Social media platform, WhatsApp, agrees to implement a user consent framework for...

What traders can learn from industry trainer Jorge Luces

What Traders Can Learn From Industry Trainer Jorge Luces There’s a moment almost...

IMC

Publicis Groupe secures Asda's £95m media and creative businesses

Asda has handed both its creative and media accounts, worth an estimated £95 million,...

UK advertising exports projected to grow by 54% in five years

UK advertising's contribution to national exports is set to grow by 54 per cent over...


Features

Build, don’t just sell: escaping the trap of short-termism

In today’s marketing landscape, everything is urgent. Budgets are more...

Going live just got exclusive

Instagram just changed the rules of engagement, literally. In its latest update,...

Crisis is not a campaign: why purpose needs consistency

 When the world shakes, brands rush to post. A trending tragedy appears on...