Edelman partners Chain Reactions to establish Nigerian Trust Index
Edelman Trust Barometer Survey Report, the world’s global communications and marketing firm, has partnered Chain Reactions Nigeria to help establish the Nigerian Trust Index.
Edelman is known for conducting research on the level of trust and credibility to do the right thing by four major institutions such as: government, business, non-governmental organizations and the media. It has presence in 65 countries around the world.
Managing Director, Chain Reactions Nigeria, Mr. Israel Jaiye Opeyemi, said that the partnership will help Nigeria establish the Nigerian Trust Index which is the average of a country’s trust in the four institutions.
Opeyemi said that Edelman has been conducting the research for the past 17 years, and informed that the report will be publicly presented in Nigeria because of the recently consummated partnership between both organizations.
He said: “Edelman has been doing this for 17 years now but this is the first time this is being brought to Nigeria on the back of our recently consummated partnership. We intend to use this as a foundational step to help Nigeria establish the Nigerian Trust Index, which is the average of a country’s trust in the institutions of government, business, media and non-governmental organizations”
According to the Chain Reactions’ boss, the partnership will help governments, businesses, media and non-governmental organizations to proactively build and raise their trust equity as a major factor that impacts organizational reputation.
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