Absence of APCON Council is due to ignorance of the government, says Noah’s Ark boss

The Federal Government has been blamed for the lingering absence of a substantive Advertising Practitioners Council of Nigeria (APCON) due to its ignorance and non recognition of the advertising industry.

It would be recalled that President Muhammadu Buhari dissolved the Udeme Ufot’s led APCON Council alongside with other government parastatals in August 2015 and since then a new council is yet to be constituted.

Managing Director, Noah’s Ark Advertising Agency, Mr. Lanre Adisa, lamented over the lingering absence of the council, stressing that it was disheartening for a sector like the advertising industry that is responsible for bringing the government into power to be totally ignored by the same government.

Adisa explained that he felt really bad that the Federal Government could not recognize the advertising industry in the country, adding that other sectors of the economy have their own council and the advertising industry had been denied of same for so long.

He said: “The absence of the APCON Council is due to the ignorant of the government, in the UK, they have a department of communications, you will find the same in other countries and people respect them, if the government as it were can’t realize that, I mean that is a big problem. If other councils can be constituted why can’t the advertising council be done and for me it means that we are not on the radar”

“The matter is about how much relevant do you have within the context of the country call Nigeria that somebody can actually ignore the sector that can actually influence peoples’ thinking , the sector that is responsible for bringing them to power because they will come back to this same sector to say go help us talk to the people and that is not important enough to say that deserves an existing and effective council that is what we should be talking about” Adisa added.


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