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LATEST NEWS

CMC Connect unveils Crisis-X, Africa’s first AI-driven crisis management platform

CMC Connect LLP has launched Crisis-X, an artificial intelligence driven crisis management...

Crisis is an opportunity for renewal, not just recovery, Bosun Tijani

Dr. Bosun Tijani, Minister of Communications, Innovation and Digital Economy,  has...

IMC

X3M Ideas gets first international recognition

One of Nigeria’s fast rising advertising agencies, X3M Ideas demonstrated its creative...

Noah's Ark shows class at Cristal with 5 awards

Fresh from its outstanding performance at the recently held Loeries Creative week...

Features

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure...