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After the out-of-office ends: What returning to work really feels like

The holiday season is over and emails have returned. Meetings, deadlines, and courteous...

FirstBank sets agenda for economic discourse with Nigeria Economic Outlook 2026

FirstBank, West Africa’s premier financial institution and a leading financial...

IMC

Dozie Okafor Swaps PHD for Coca Cola

After about seven years in the media advertising sector, Dozie Okafor has finally...

XLR8 Opts Out of NBC PR Review

Incumbent agency, XLR8 will shortly seize to be the Public Relations agency for Nigerian...


Features

Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management

Dr. Ajiborode Abiodun - July 2025 Abstract Contemporary marketing environments...

Effectiveness has evolved. Have you?

For a long time, the effectiveness of marketing was straightforward. There were...

Uncopyable: the human skills that still matter

With AI capable of writing emails, editing films, and recommending marketing...