Spotlight

LATEST NEWS

Zenith Bank enters East Africa with ₦11.5 billion Paramount Bank acquisition

Zenith Bank PLC has officially entered the Kenyan financial market by completing...

Cannes Lions unveils Creative Brand Lion as WFA Alliance signals stronger push to measure creativity’s role in AI driven brand growth

Cannes Lions International Festival of Creativity has introduced a new award category,...

IMC

OAAN Picks Utomi, Akande as Patrons

In the quest to reposition the out-of-home industry in Nigeria, the Outdoor Advertising...

PR shops making waves in the first quarter

Agency ratings are often prone to controversies, but the mostly agreed measures for...

Features

Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture....