Spotlight

LATEST NEWS

How AI-generated cinematic is replacing traditional marketing campaigns with persistent brand worlds

 WPP announced WPP Production on 26 January, 2026, nearly 10,000 people consolidated...

Zenith Bank becomes Nigeria’s first bank to cross ₦5 trillion market capitalisation

 Zenith Bank has become the first Nigerian lender to surpass ₦5 trillion in market...

IMC

LAIF sets December 5 deadline for Young LAIFERS entries

The organizers of the Lagos Advertising and Ideas Festival (LAIF) Awards have set...

MTN Nigeria launches disney mobile web service

Leading telecommunications giant, MTN Nigeria has partnered with Walt Disney Company...


Features

Votes or Wallets? Why brands must master the art of political persuasion

In Nigeria, politics is not just about elections. It is a relentless contest...

How brands are embracing ESG as a new marketing frontier

Nigerian brands are redefining their approach to the market as they shift focus...

How junk food marketing is hijacking youth online

 In Nigeria, young people are spending more time online than ever. TikTok,...