Spotlight

LATEST NEWS

NIMN hosts maiden “Leadhers in Marketing” Conference, opens dialogue on innovation, brand competitiveness, women’s influence

The National Institute of Marketing of Nigeria (NIMN) has held its maiden “Leadhers...

Microsoft to continue offering anthropic AI models amidst risk designation

Microsoft has confirmed it will keep Anthropic's artificial intelligence technology...

IMC

EXMAN Repositions, as it Launches Brand Ambassador’s Programme

The Experiential Marketers Association of Nigeria EXMAN has now been reinforced and...

Noah’s Ark Lands Another Major Account

In continuation of its impressive performance in 2016, Noah’s Ark has again landed...


Features

Marketing without the middleman

For more than a decade, brands expanded their reach by relying on social media,...

Thriving in the chaos: how smart brands market through the madness

The days of stable market circumstances and predictable consumer behaviour are...

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...