Black Friday Sales hits $6.2B in US
The United States pre-Christmas sales bonanza popularly known as Black Friday sales has hit $6.2 billion across different online platforms;according to Adobe.
Adobe which is responsible for tracking trillions of transactions across retail sites reported that the $6.22billion spent in a day was 23 percent more than the previous year’s sales.
According to the multinational computer software company, more than one-third of the sales came from smartphones, tablets and over mobile devices. The pull made by black Friday for e commerce was just immediately after the record breaking Thanksgiving in digital sales.
Shoppers have made more purchases online during Black Friday than during all of Thanksgiving the day before.
Speaking on the record the director, Adobe Digital Insights Taylor Schreiner stated that Black Friday will come very close to eclipsing last year’s Cyber Monday in terms of online sales.
Further analysis shows that the black Friday is on track to be the second-largest e-commerce day in US history, behind Cyber Monday 2017, which brought in $6.6 billion. This year’s Cyber Monday is expected to bring in $7.8 billion.
Despite its huge sales, the figures are still far behind from the Alibaba major shopping day which made $31 billion in sales on Singles Day earlier this month.
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