Spotlight

LATEST NEWS

 MARKETING EDGE ONTV hosts Onyemauwa this Wednesday

MARKETING EDGE ONTV this Wednesday airs the second and concluding part of its Industry...

Xero picks Argonaut to lead global “Love Changes Everything” brand push

Cloud accounting company Xero has selected agency Argonaut to run its first major...

IMC

EXMAN deepens industry transformation, unveils new governance framework, pricing standards drive at 2026 AGM

The Experiential Marketers Association of Nigeria (EXMAN) has reinforced its reputation...

AAAN elects new leadership for another term

Members of the Association of Advertising Agencies of Nigeria (AAAN) have renewed...


Features

Loneliness is now a trillion dollar economy, and brands are either part of the problem or the solution

1.2 billion people on earth are lonely. That number is not a social statistic....

The fight to put brands on the balance sheet is not worth having

 For years, marketers have been fighting the wrong battle. The argument...

Need for Africa to stop waiting for validation, but start owning its narrative

For decades, Africa has fought two battles simultaneously and the first has...