Spotlight

LATEST NEWS

Maureen Ifada honoured with Leadership Award in Marketing at EDGE Awards 2026

Marketing Director of FrieslandCampina WAMCO Nigeria Plc, Maureen Ifada, has been...

inDrive Safety Summit takes centre stage in Abuja

inDrive, a global mobility and delivery services platform, is set to host the third...

IMC

Meet MARKETING EDGE 2026 National Marketing Stakeholders’ Summit Panelist- Sherif Lanre Akinpelu

He is a Global Brand and Marketing Executive who helps brands build meaningful connections...

Business consulting market set for $808.5bn growth as AI reshapes corporate strategy

The global business consulting industry is entering a new growth cycle as companies...


Features

Ad pitch culture faces fresh scrutiny as industry voices demand fairer value exchange

Nigeria’s advertising industry is taking a harder look at its long standing...

Public relations and Nigeria’s trust challenge

Nigeria’s growing disconnect between institutions and citizens is exposing...

Public relations: The missing link between policy,  public impact

Nigeria has never lacked policies, reforms or development initiatives. Across...