Spotlight

LATEST NEWS

Proximo Spirits names Samuel Douglas as Country Manager for Nigeria, Ghana

Proximo Spirits has strengthened its leadership structure in West Africa with the...

Ojude Oba 2026: When brands remembered where they came from

 Ojude Oba is not a backdrop. It is not a content opportunity. It is not a trending...

IMC

Celebrating Mike Adenuga at 73: The architect of affordable calls, stronger family bonds, national pride

For a man like Mike Adenuga, his name will not simply appear in history, it will...

NIPR pledges MoU with ABU Zaria on food security, peace advocacy at close of NIPRW 2026

The Nigerian Institute of Public Relations has pledged to formalise a Memorandum...


Features

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...

Why ‘low-fi’ marketing wins in the new social commerce era

The traditional marketing funnel is officially broken. Experts now argue that...

The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally....