Spotlight

LATEST NEWS

Steve Babaeko challenges Agencies to focus on creative mastery, not AI access

As conversations around artificial intelligence continue to dominate the global advertising...

Publicis West Africa secures historic Cannes Lions Gold, signaling new era for West African creativity

Publicis West Africa has recorded a landmark achievement on the global creative stage...

IMC

Proximo Spirits names Samuel Douglas as Country Manager for Nigeria, Ghana

Proximo Spirits has strengthened its leadership structure in West Africa with the...

Fidelity Bank battles Rising interest pressure, still delivers N92.4bn Q1 profit

Fidelity Bank Plc has delivered a mixed but resilient first quarter performance for...


Features

Marketing leaders admit AI misses cultural nuance, yet still spend 20% fixing its mistakes

 Ninety-four per cent of enterprise content leaders confess they don't trust...

Consumers stopped buying perfection and started trusting brands with cracks

 Marketing’s most expensive lie is that perfection sells. For decades, brands...