Spotlight

LATEST NEWS

Omnicom accelerates growth to $6.2bn in Q1 as IPG deal, AI capabilities power expansion

Omnicom Group has delivered a strong start to 2026; notably, the company lifted its...

Fresho appoints TAG to lead digital ad and creative strategy across global markets

Fresho, a business-to-business software platform serving the food distributor and...

IMC

Ekiti Governor positions state as Nigeria’s new investment hub, projects ₦893bn adspend by 2028

Governor Biodun Oyebanji used his keynote address at the Marketing Edge Awards to...

MARKETING EDGE ONTV hosts Obatunde this Wednesday

This Wednesday, MARKETING EDGE ONTV will spotlight Israel Obatunde, Chief Executive...


Features

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision....

The capital gains tax crossroads: Why Nigeria must balance revenue ambitions with market confidence

Nigeria announced a new Capital Gains Tax (CGT) framework. This move intended...

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it...