Spotlight

LATEST NEWS

WPP wins consolidated Natura and Avon account

WPP has won a consolidated pitch for Brazilian beauty and personal care brand Natura,...

Your byline outlives the story, Vicky Abraham tells journalists

“Your byline outlives the story.” That was the powerful reminder delivered by...

IMC

Senate orders full ban on sachet alcohol by December 2025

The Nigerian Senate has directed the National Agency for Food and Drug Administration...

VL Magazine debuts in Lagos, redefining storytelling,  digital publication in Africa

It was an evening of innovation and excitement in Lagos as VL Magazine officially...


Features

The era of cultural precision: Why local nuance beats global reach

When a Lagos fintech commercial evokes more emotion than a global soft drink...

Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing...

Beyond output: Why Nigeria’s 43% drop in Crude earnings is a wake-up call

Nigeria’s oil industry appears to be sending a troubling message. The country...