Spotlight

LATEST NEWS

Sky Media unveils AI toolkit to help SMEs advertise on TV

Sky Media, the advertising arm of Sky, has announced the launch of its’ AI-powered...

Building Nigeria’s reputation requires collective national effort, summit told

At the heart of the conversation, Nigeria's reputation crisis was framed not as a...

IMC

Starcom Media Perspectives COO, Jude Odia charges students against complacency

Jude Odia, Chief Operating Officer at Starcom Media Perspectives, one of Nigeria’s...

APCON engages advertising stakeholders on political campaigns

As Nigeria draws close to another potentially heated political campaign season, the...


Features

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...

Why tomorrow’s strongest brands will be belief systems, not businesses

The End of Shallow Branding As the world becomes increasingly cluttered with...

How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials,...