Spotlight

LATEST NEWS

As America tightens the gate, African Tech talent faces a harder road west

 For years, the United States was the top choice for digital talent from Africa....

Cool FM, Wazobia FM, Nigeria Info, Kids FM Mourn MARKETING EDGE Publisher, John Ajayi

The management and staff of Cool FM, Wazobia FM, Nigeria Info and Kids FM have expressed...

IMC

Quality branding makes for successful business – Chizor Malize

Mrs. Chizor Malize is the Managing Partner and Chief Executive Officer, Brandzone...

Mistaking drone owners for pilots in public relations practice in Nigeria

Unlike the practice in the more economically developed nations, the propensity to...


Features

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon...

Why children’s food marketing in Nigeria must grow up

For decades, the promise of enjoyment has been the foundation of children’s...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses...