Spotlight

LATEST NEWS

X cuts aggregator payouts to reward original content creators

X, formerly Twitter, has announced a significant shift in how it distributes creator...

Airtel deploys 2,000 new sites in 2026 as MTN’s tower move reshapes competition

 Nigeria’s telecoms market is entering a new phase, where infrastructure strength,...

IMC

Understanding Failure as a Recipe for Building lifelong leadership, impact Legacy

  [caption id="attachment_32056" align="alignnone" width="214"] Godfrey Adejumoh[/caption]   By...

Consumer Trust is Broken , can brands win it back? –  Olufemi Williams

As consumers grow weary of broken promises, Williams calls on brands to rebuild trust...


Features

Culture is the new brief: why modern brands must shape, not follow

Advertising alone no longer drives today’s market. Audiences are not just...

Waves of Innovation: How First Bank turned Lagos into Africa’s Electric Playground

The Lagos Lagoon glistened in shades of blue and gold as electric powerboats...

Customer Service Week 2025: Brands tested in the court of public opinion

In Nigeria, customer service often exists in the shadows. It is talked about...