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Blockchain policy adoption will create regulatory framework- Kalu

   By Kingsley Odii Sequel to the approval of the National Blockchain Policy...

Idorenyen warns of looming intellectual redundancy

By Oghale Mafuru The President of the National Institute of Marketing of Nigeria,...

IMC


Features

PR and marketing: Worlds that merge to unite

Today, the worlds of PR, marketing and advertising are connected in more than...

Pitching in a world that sets you up for failure

The pitching process: a delicate dance between client and agency. It has its...

‘Media owners need to do a better job of promoting print media’

Quality, well-known case studies around print media are becoming hard to come...