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PR professionals advocate for digital transformation, strategic focus

By Zion Rufus  In commemoration of World Public Relations Day with the theme "Harnessing...

GLG Communications hosts spectacular World PR Day event celebrating Nigerian PR excellence

By Zion Rufus  The atmosphere at the Mike Adenuga Centre in Lagos was electric...

IMC


Features

Ose Osundeko: The rise of a digital rebel

For Ose Osundeko, the present job offer at Fidelity Bank as Group Head of the...

TV leads ads investment for food and soft drinks while the rest shifts online, finds Warc

According to Warc, television still has a stronghold on advertising investment...

54% of CMOs say premium media delivers best digital advertising ROI

More than half (54%) of chief marketing officers believe premium digital media...