Henkel renews endorsement deal with Funke Akindele as WAW Detergent Ambassador

Henkel Nigeria has officially renewed its partnership with Funke Akindele, the popular Nigerian actress, filmmaker, and producer, as the brand ambassador for WAW detergent.

The renewal of this endorsement deal aims to further promote WAW detergent’s unique features and its mantra of “Washes A Lot, Saves A Lot.”

The announcement event took place at Henkel Nigeria’s office in Lagos, where Ivie Akalu, Head of Marketing, expressed excitement about the continued collaboration with Funke Akindele. She emphasized the value that the actress brings to the brand and how she has successfully generated enthusiasm and credibility among consumers since 2019.

Akwuba, Transformation and PAG Manager, highlighted the alignment of this endorsement with Henkel Nigeria’s sustainability goals. Akindele’s leadership and influence in society make her a valuable partner in driving sustainable business practices.

Henkel Nigeria is dedicated to creating economic and social impact through strategic partnerships that promote thought leadership, business sustainability, and youth and women empowerment. The company’s commitment to Nigeria’s socio-economic development reinforces its position as a brand striving to make a meaningful contribution to the country.

Funke Akindele expressed her confidence in the WAW brand and her commitment to the partnership, stating that WAW detergent consistently delivers exceptional quality and lives up to its promise of “Washes A Lot, Saves A Lot.” She shared how her personal experiences with the product on social media have built trust and credibility among consumers.

“I believe in the company’s commitment to sustainability and its efforts to contribute to Nigeria’s socio-economic development,” Akindele said. “I am thrilled to continue representing this incredible brand and look forward to driving greater awareness and engagement for WAW detergent.”

With Funke Akindele’s renewed endorsement, WAW detergent is set to embark on an exciting new chapter, and consumers eagerly anticipate the opportunities this collaboration will bring.

About Henkel

Henkel is a global leader in the industrial and consumer businesses, holding leading market positions in adhesives, sealants, functional coatings, hair care, and laundry & home care.

The company’s three strongest brands are Loctite, Persil, and Schwarzkopf. Henkel reported sales of over 22 billion euros and adjusted operating profit of around 2.3 billion euros in fiscal 2022. Sustainability is integral to Henkel’s corporate culture, and the company has a clear sustainability strategy with specific targets. With a diverse team of over 50,000 people worldwide, Henkel is dedicated to being “Pioneers at heart for the good of generations.” For more information, visit www.henkel.com.