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Cannes Lions 2026: Google’s new AI Tools could change how Nigerian Agencies create campaigns

One of the biggest conversations at Cannes Lions 2026 was not just about creativity....

Cannes Lions 2026: Demis Hassabis champions AI as a collaborative partner in global storytelling

On Wednesday June 24, Google DeepMind CEO and Co-Founder Demis Hassabis took the...

IMC

John Olulope Ajayi, the legacy of a pathfinder

By Kenneth Omobhude John Olulope Ajayi’s legacy remains multifaceted and far-reaching....

Coca-Cola HBC commits €5 Million to community development as foundation prepares for 2026 initiatives

Coca-Cola HBC has reaffirmed its commitment to supporting communities across its...

Features

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust...

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...