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LATEST NEWS

NIPR inaugurates Fadolapo, Bayo-Ajayi into Nigeria Reputation Management Advisory Board

NIPR inaugurates Fadolapo, Bayo-Ajayi into Nigeria Reputation Management Advisory...

Hesz joins WPP as Co-Lead of new Strategy Architects Group

WPP has appointed holding company veteran Alex Hesz to the newly created role of...

IMC

EXMAN to  induct new member agencies, expands creative community at 2025 Summit

At a media roundtable held in Lagos ahead of its much-anticipated 2025 Brand Experience...

EXMAN sets stage for inspiring dialogue and celebration at 2025 summit and awards

With fundamental questions at the heart of modern marketing—how to stay truly human...

Features

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign,...

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle,...

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...