Spotlight

LATEST NEWS

‎BUA MD Abioye is billed to keynote 2026 Industry Summit

By Ralph Tathagata The Managing Director of BUA Foods Plc, Dr. Ayodele Musibau...

Don’t hide yourself: Bunmi Oke charges women to own their ambition, brand and voice

Bunmi Oke, CEO, Ladybird Limited, delivered a candid, energetic and deeply address...

IMC

Nigerian advertising spend set for unprecedented growth as industry leaders project rising adspend in future

By Felicia Nwosu and Abimbola Mohammed Advertising in Nigeria is no longer just...

Marketing Edge salutes media partners for their support at EDGE Awards 2025

MARKETING EDGE, Nigeria’s leading consumer-focused publication, has expressed sincere...


Features

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led...

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision....