Spotlight

LATEST NEWS

WPP resets global agency model with Elevate28 plan to simplify operations, accelerate AI driven growth

WPP is restructuring its global agency system as it works to reduce operational complexity...

FEC approves Alphanumeric Digital Postcode System for Nigeria

Nigeria has taken a significant step toward strengthening its digital infrastructure...

IMC

Adefisayo Akinsanya takes the helm of Marketing,  Corporate Communications at FBNQuest

FBNQuest has unveiled a dynamic new chapter with the appointment of Adefisayo Akinsanya...

MARKETING EDGE set for National Marketing Stakeholders Summit with top industry voices

MARKETING EDGE has confirmed its readiness to host the 2025 National Marketing Stakeholders’...


Features

Culture is the new brief: why modern brands must shape, not follow

Advertising alone no longer drives today’s market. Audiences are not just...

Waves of Innovation: How First Bank turned Lagos into Africa’s Electric Playground

The Lagos Lagoon glistened in shades of blue and gold as electric powerboats...

Customer Service Week 2025: Brands tested in the court of public opinion

In Nigeria, customer service often exists in the shadows. It is talked about...