Spotlight

LATEST NEWS

How Nigerian brands celebrated Workers’ Day 2026

Workers’ Day arrived with brands reminding Nigerians that rest still feels like...

Meta opens advertising platform to AI tools like ChatGPT, Claude, others

Meta launched Ads AI Connectors on 29 April 2026, enabling advertisers to create,...

IMC

Inside SheGlows 2025: How Glo women are redefining wellness, growth

On October 31, 2025, the atrium of the Alliance Française Mike Adenuga Centre in...

Omotola Bamigbaiye-Elatuyi bags  Leadership Award, lighting the way for women, brands alike

Dr. Omotola Bamigbaiye-Elatuyi moves through a room the way her career has moved...


Features

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask...

Speed, clarity, and credibility: how AI is redefining B2B buying in 2025

AI continues to transform integrated marketing, and B2B buyers are responding...

International Men’s Day: Celebrating the men who inspire change

Today, the world celebrates International Men’s Day, a moment to honour men...