Spotlight

LATEST NEWS

FirstBank, Visa launch Naira Visa Debit Card to accelerate Nigeria’s cashless payments drive

Affordable, widely accepted, and built for everyday spending, the Naira Visa Debit Card...

Ayodeji Onabajo: Agencies need more than creativity to win today’s clients

Nigeria’s marketing communications industry has entered a new era where creativity...

IMC

Olamide Blessing-Kayode calls for creative rebirth in Nigeria’s fast-changing ad industry

Nigeria’s advertising industry races into a digital future, yet Olamide Blessing-Kayode...

Mark Read named chairman Kantar Media

Mark Read has been appointed chairman of Kantar Media, the data and audience measurement...


Features

AI’s growing role in reshaping Nigeria’s advertising industry

 Slashing budgets and increasing expectations have been constant enemies in...

The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies...

From mass reach to meaningful reach: why marketing effectiveness is being reduced

 For decades, marketers measured effectiveness by volume. The more a brand...