Nigeria’s marketing communications industry is set for another insightful television conversation this Wednesday as MARKETING EDGE ONTV continues its exclusive feature with Ayodeji Onabajo, Chief Operating Officer of Soulcommunications Limited.

The second episode, scheduled to air on WAP TV (DStv Channel 262) from 11:00am to 11:30am and TVC News (DStv Channel 418) from 12:30pm to 1:00pm, will continue the engaging conversation started during the first edition aired on May 20.

Again, a repeat broadcast will also air on Thursday on WAP TV from 9:30am to 10:00am.

During the programme, Onabajo is expected to share deeper perspectives on Nigeria’s integrated marketing communications landscape, agency leadership, brand positioning and the realities shaping today’s advertising industry.

Notably, known for his strategic understanding of integrated marketing, Onabajo remains a strong advocate for purposeful brand communication, creative relevance and industry evolution.

Moreso, he believes brands must move beyond visibility to building meaningful emotional connections with consumers, while agencies must continuously adapt to changing audience behaviour and market realities.

Hence, the conversation will also take viewers closer into Soulcommunications Limited, offering insights into the agency’s philosophy, operations and approach to strategic brand-building.

Meanwhile, MARKETING EDGE ONTV continues to expand industry conversations through its signature segments,  Brand News, Brand in Focus and Industry Conversations.

This is aimed at  providing brands, agencies, corporate organisations and personalities valuable platforms to showcase initiatives, deepen visibility, strengthen thought leadership and connect with wider audiences across Nigeria’s marketing ecosystem.