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Deterministic retail media data to transform global ad campaigns as investment nears $141.7 Billion

By Zion Rufus  The rise of retail media and the integration of deterministic data...

Throwback Thursday: Nostalgic TV commercials

By Abimbola Mohammed It is no doubt that the way and manner in which Nigerian consumers...

IMC

Features

Why brands fail at influencer campaigns, what to focus on in 2021

Back in the early 2000s, the idea of social media influencers was a new concept,...

Four actions businesses can take to start 2021

When ‘lockdown' was declared the word of the year in the out gone year(2020),...

New realities propel media account movement and brands in-house creative

By Kasim Bakare The year 2020 was an unforgettable year for the global economy...