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MultiChoice holds anti-piracy roundtable, advocates industry collaboration

By Ralph Tathagata Determined to champion the battle against piracy and proffer...

ARCON elevates industry standards, inducts Fadolapo, Adeyinka, 36 others as Fellows

By Zion Rufus  The Advertising Regulatory Council of Nigeria (ARCON) has taken...

IMC


Features

The influence of digital advertising and transparency

By Zion Rufus Advertising and marketing industry leaders have sparked outrage...

The Cola Wars take a new turn

Just like many brands in the market, Coca-Cola and Pepsi, the two global beverage...

Using the power of storytelling to sell your brand

By Abimbola Mohammed It's tradition when we meet someone for the first time...