Spotlight

LATEST NEWS

MARKETING EDGE on TV hosts Olugbodi tomorrow

By Felicia Nwosu This week’s edition of Industry Conversation segment on MARKETING...

ARCON faces backlash over N3m advert vetting fee

By Anietie Udoh The Advertising Regulatory Council’s (ARCON) recent...

IMC

Features

New media consumption habits and its effect on the future of advertising

By Ronan Redmond Extracts from talk delivered to AAAN 2021 Business Outlook...

Time for value-orientated management: The return of European branding

By Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello As the world becomes...

Brands must have understanding of consumer insights to grow value- Seni Adetu

By Kasim Bakare For brands to have a deep understanding of its customers, it...