Apple ascends pinnacle of global smartphone industry over Samsung
By Felicia Nwosu
Apple has ascended to the pinnacle of global smartphone market over Samsung, by marking a significant shift at the top as the leader in the global smartphone market in 2023. This is an indication that Apple is dominating the global smartphone market, a positive signal that its future trajectory is poised for evolution.
International Data Corporation, IDC, which made the revelation, said these market dynamics are driven by factors such as technological advancements, a deeper integration of AI and machine learning, a heightened focus on sustainability, and the resilience needed to navigate potential challenges.
It hinted that the ongoing increased competition from lower-end Chinese smartphone manufacturers such as Xiaomi, Oppo and Transsion, have successfully grabbed the lion’s share of the African smartphone market, which it maintained, has negatively affected Samsung, making it more difficult for it to reclaim its lost share.
The research group said Apple claimed 20.1% market share in 2023 in terms of shipments, with Samsung coming in at 19.4% and Xiaomi at 12.5%. Oppo had an 8.8% market share and Transsion had 8.1%.
This remarkable shift, according to IDC, came as global smartphone shipment dropped by 3.2 % year-on-year-year to 1.17 billion units in 2023, posing as the lowest in a decade. It also stated that Apple’s sustained rise is propelled by initiatives such as enticing trade-in offers and interest-free financing plans as well as the escalating demand for premium devices, constituting more than 20% of the market.
It disclosed that although Samsung witnessed a huge surge since 2010, that such cannot be compared with Apple’s notable rise, which signifies an encouraging recovery in the industry. The report then revealed that a positive trend emerged in the fourth quarter, surpassing the projected 7.3% increase with an 8.5% upswing to 326.1 million units shipped in the quarter, hinting at a potential rebound.
IDC also added that negotiating challenges adeptly has positioned the Cupertino-based tech giant as a frontrunner in the ever-evolving dynamics of the global smartphone landscape. The tech market observer noted that the latter part of 2023 saw notable growth among low-end Android players like Transsion and Xiaomi, driven by expanding emerging markets. The iPhone makers, highlighted by IDC’s Nabila Popal, stood out as the only top-three player with positive annual growth and secured.
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