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Programmatic ad spend to hit $157.35 billion

By Felicia Nwosu Programmatic ad spending is gearing up in a  positive direction as over...

Freemans’ account up for grabs as it launches creative review

By Abimbola Mohammed Freemans, an online retail store, is set to launch a full...

IMC


Features

Brand promotion: The romance between brand managers and celebrities

By Felicia Nwosu Nigeria, no doubt, is not just blessed with a population...

Affiliation and Nigeria’s Marketing Communication Industry

By Kasim Bakare The issue of affiliation and partnership in Nigeria's Marketing...

That the consumer is king is an understatement- Femi Adelusi

By Zion Rufus "That the consumer is king is an understatement" The above...