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LATEST NEWS

Day 1: ARCON National Advertising Conference fireside chat identifies myriad of challenges plaguing IMC sector

By Zion Rufus Marking the largest gathering of advertising practitioners and all...

Nigerian social media ad market to reach US$139.5m by 2028

By Oluwaseyi Lawal The Nigerian social media advertising market spending...

IMC


Features

Social media engagement in B2C relationship

By Zion Rufus It’s 2021 and “gone are the days of distancing” when talking...

Impact of technology on marketing communication tools

By Zion Rufus Technology is constantly evolving, and businesses are becoming...

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come...