Spotlight

LATEST NEWS

U.S. Dentsu Creative appoints new CEO

By Ibidunni Banjoko Dentsu Creative has made changes to its leadership, parting...

FMN unveils Golden Penny Mayonnaise to create value, deepen consumer connection

By Felicia Nwosu It was an exciting day for Flour Mills Nigeria (FMN) PLC and the...

IMC

Features

Leveraging the acceleration of in-game advertising in 2021

  By Zion Rufus To date, in-game advertising has been classified...

How to optimise influencer marketing for PR wins

By Stanley Olisa Advances in media technology and 21st-century business expectations,...

The rise and rise of Kia brand in Nigeria’s auto market

Africa’s automotive market is relatively small. According to Deloitte Global...