Plural Media unveils new LED media platform – Festac Gateway

By Felicia Nwosu

Known for its trailblazing prowess in Digital Billboard advertising in Nigeria, Plural Media, has unveiled yet another innovative platform as one of the leading players in the Digital-Out-Of-Home advertising space.The new product unveiled this week tagged Festac Gateway at the popular Apple Junction- Festac Link Road, Amuwo-Odofin is indicative of the leadership and remarkable brand Plural Media has become.

In its strategic move of setting a new benchmark, this location makes the billboard perfectly positioned for advertisers looking to reach targeted audiences to strengthen its foothold across the Lagos metropolis .

Since inception, Plural Media has carved a niche for itself in disrupting the outdoor advertising space with completely new, cutting-edge patented, cost-effective billboards across various cities in Nigeria. The leading out-of-home agency understands that in today’s fiercely competitive business landscape,   in reaching customer base, brands must strengthen its presence across strategic corridors and locations.

To help clients achieve this, Plural Media demonstrates its commitment by constantly and consistently coming up with new and innovative ways to grab people’s attention with strategically placed billboards along busy roads and intersections in various cities.

Plural Media’s billboard over the years remains   a masterpiece with topnotch design and engineering attributes, with unique features to generally captivate one’s attention because of their dominating size while posing as an effective visual asset for discerning advertisers..

The Festac Gateway billboard is therefore brightening up the Apple Junction neighborhoods with its aesthetics  and brilliant colors that dominates the skyline of the  Festac Link road predominantly reputed for connecting traffic to the largely cosmopolitan FESTAC Town  and other residential estates  as well  as  International Trade fair complex, Alaba International/Aspamda markets, Mile 2 , Badagry Express and Okota-Ago, Isolo.

Furthermore, some of the the points of interests proximal to this location include: Golden Tulip (formerly Durbar Hotel), Festival Mall, Shoprite, Mega Chicken, Burger King, KFC, Mr. Biggs, Banks and a host of hotels, bars, restaurants and event centres, Supermarkets with compelling  audience demographics cutting across   A, B, C1, C and D socioeconomic classes.

 The Festac Gateway Billboard offers advertisers the opportunity to be seen by a population of over 2,500,000 which comprises of the inhabitants of the over 10,000 housing units of Festac Town and Mile 2 estates among other newly built private luxury properties within Amuwo-Odofin and environs. At peak times, the average dwell time per vehicle at the Apple junction roundabout is estimated to be close to 10-15 minutes following the recent installation of traffic lights and the opening of the Okota Road. This has led to increase in opportunity-to-see of campaigns on the billboard and increase in the number of targeted audience traversing this route. 

With years of extensive experience in the OOH business, Plural Media understands that in a world that is constantly bombarded with marketing messages, innovative and future thinking brands must find new and innovative ways to break through the clutter to capture attention.

 This spectacular display, located on the busy roadway targeting numerous eyeballs, ensures unparalleled visibility for advertisers to uniquely showcase their brands to all with the landscaped large-format digital screen incorporating advanced digital technologies capable of social media integration. Some of the unique contents displayed are Drive-Time to destination reports, Weather report, Temperature, Breaking News and Real Time Foreign Exchange updates.

The digital screen is breathtakingly poised  to transform the entire Festac Town. More importantly, buying space on the platform is highly flexible and still affordable as clients  can place campaigns per minute or per hour and at preferred time-belts depending on objectives.

This latest addition is a testament that Plural Media is committed to delivering visible happiness by continuously  providing  unparalleled brand exposure with innovative out-of-home advertising platforms., the FESTAC GATEWAY Billboard is here to help brands extend their advert exposure and reach in the Lagos metropolis.

The Agency offers a range of customized outdoor advertising products that cater to the requirements of today’s advertising customer demands. Its solutions are uniquely crafted for impactful advertising and for capturing audience interests. Plural Media has effectively set up and managed both stationary and mobile Digital LED displays over the  years, which also encompass inventive conventional billboards.


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