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YouTube’s new policy against misleading content: A Nigerian perspective

By Oluwaseyi Lawal YouTube, the world’s most popular video-sharing service, recently...

Nigerians to pay more for phone calls, data as telcos hint at tariff increase

By Seun Johnson Barring any last-minute changes, Nigerians may have to pay more...

IMC

Features

Time for value-orientated management: The return of European branding

By Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello As the world becomes...

Brands must have understanding of consumer insights to grow value- Seni Adetu

By Kasim Bakare For brands to have a deep understanding of its customers, it...

Our goal is to make Amber a legacy brand

I knew that if I failed I wouldn’t regret that, but I knew the one thing I...