Spotlight

LATEST NEWS

Meet MARKETING EDGE Q4 2023 Summit Panelist – Aleshinloye

Muyiwa Aleshinloye is the Director, Digital & Media (CWAR), Publicis Groupe. Muyiwa...

GSK exits Kenya months after withdrawing from Nigeria

By Oluwaseyi Lawal The British pharmaceutical multinational, GlaxoSmithKline...

IMC


Features

Burna Boy, Wizkid’s Grammys: Beyond the excitement, eulogies 

By Ibidunni Banjoko The excitement, felicitations and eulogies that greeted...

Glo and use of storytelling in advertising

Several television commercials (TVCs) recently released by telecommunications...

Should your small business hire a Marketing Agency or build a Marketing Team?

As your small business grows, at some point you’ll need to take your marketing...