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LATEST NEWS

Hope&Glory secures global brand communications role for Pepsi

By Ibidunni Banjoko In a highly competitive pitch, UK-based agency Hope&Glory...

Lagos Free Zone conferred with W’African Brands Excellence Awards

By Taiwo Osho Lagos Free Zone, the first privately-owned zone in Nigeria, has...

IMC


Features

Top promising agricultural companies in Nigeria

By Ibiduuni Banjoko Agricultural sector of the Nigerian economy has been adjudged...

Steve Babaeko @50: The making of the golden Nigerian advertising icon

When it comes to style, icons are basically soccer stars and music legends....

Redefining client-agency relationship via mutual trust, goodwill

By Felicia Nwosu In recent years, the agency-client relationship has morphed,...