Spotlight

LATEST NEWS

Coke Studio electrifies Lagos with galaxy of stars, pulse-pounding performances at launch event

The curtains soared and the spotlights blazed as Coke Studio unveiled its latest...

Strategic role of PR in managing CEOs in a disrupted era

By Godfrey Adejumoh The world is changing. The business landscape is shifting,...

IMC

Features

When the cookies get tough, the tough gets going

  By Zion Rufus The digital marketing and advertising world was put...

What Shoprite’s exit means for Nigeria’s retail business and foreign direct investment-Experts

By Kasim Bakare Following the recent announcement of sale of its Nigerian outlets...

Four trends driving the future of retail

Welcome to the new era of retail. COVID-19 forced retailers to adapt or go out...