Spotlight

LATEST NEWS

Global agencies revamp business, restructure with key appointments

By Abimbola Mohammed  It’s the beginning of the New Year and some global agencies...

Saatchi & Saatchi secures global strategy, creative role for Accor’s ibis brands

By Ibidunni Banjoko Saatchi & Saatchi has been chosen by the esteemed global...

IMC


Features

Four reasons why brands need to partner with e-commerce sites

In the new digital world where shopping journeys are compressed and making a...

The Voice Nigeria: FirstBank imprints in entertainment, youth development

One of the key metrics that well defines a truly 21st century brand beyond profit...

‘Why PR in Nigeria needs PR’

By Stanley Olisa Public relations in Nigeria has unarguably experienced considerable...