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Juries named for The WARC Awards Middle East & Africa 2024

The juries are announced for the WARC Awards for Middle East & Africa 2024 in...

Navigating Nigeria’s consumer landscape: key trends that defined 2023

By Anietie Udoh In the crucible of economic challenges and evolving priorities,...

IMC

Features

Clients in-housing, a threat to Ad agencies?

BY ZION RUFUS It is no longer news that as brands are looking to in-source...

Leveraging LinkedIn for personal branding: The PR perspective

By Stanley Olisa If you’re a professional and you don’t have presence...

Why every entrepreneur should build their own Marketing Agency

Marketing does more than just boost a company’s sales and entice customers...