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LATEST NEWS

Nestle Nigeria loses N104bn in 2023, worries about going concern status

By Ralph Tathagata The year ended 2023 has witnessed a whopping loss before tax...

BCW and H&K unveil second round of Burson leadership appointments

By Oluwaseyi Lawal BCW and Hill & Knowlton have unveiled their second...

IMC


Features

America’s unease over China’s brand equity rise

By Tunde Animasaun For more than 30 years, America, after the break-up of...

Big techs, social media giants and the shift to social commerce

By Zion Rufus   Fueled by the pandemic and the acceleration of social,...

Effects of Twitter ban on marketing and advertising in Nigeria

By Ibidunni Banjoko Twitter is a significant channel for marketing and advertising...