Spotlight

LATEST NEWS

Fintech firm cuts annual marketing budget with Generative AI by $10M

By Ralph Tathagata Klarna, a fintech firm and one of the early adopters of Generative...

MARKETING EDGE On TV hosts Otis Ojeikhoa tomorrow

By Felicia Nwosu The Industry Conversation Segment, a pivotal part of the leading...

IMC


Features

SON emerges MARKETING EDGE Outstanding Statutory Agency of the Decade

At the recently held MARKETING EDGE Brands and Advertising Awards of Excellence,...

Bank of Industry embraces United Nations Principles for Responsible Banking, becomes signatory

By Dele Ojo The Bank of Industry has embraced the United Nations Principles...

Winning at private-equity integrations

Private-equity firms use add-ons to scale portfolio companies, but poor integrations...