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IWD 2024: Netflix presents films from Nigerian women in celebration

By Seun Johnson As part of efforts to recognize women in the creative industry,...

IWD 2024: Brands, agencies celebrate this year’s theme, ‘Inspiring Inclusion’ 

By Abimbola Mohammed International Women’s Day (IWD) is a day to shine a spotlight...

IMC


Features

Global internet advertising market projected to hit $1,089 billion by 2027

By Zion Rufus   The global internet advertising market size which...

First Party Data becomes the go-to for advertisers

Data privacy laws and browser changes to the use of third-party cookies have...

From brainstorming to “brainsteering”

It is often easier said than done to stimulate and create a space, both physically,...