Spotlight

LATEST NEWS

Pepsi pioneers personalization amidst fierce competition

By Felicia Nwosu As part of a move to deepen consumer engagement and beat fierce...

ARCON bridges gap between academia and advertising industry

By Seun Johnson The second annual colloquium of Advertising Regulatory Council...

IMC


Features

How Airtel revolutionized telecommunications in Africa

With formidable forces in the leadership team driving both the aggressive growth...

Is the media appropriately addressing issues in Nigerian politics?

  By Elizabeth Olagunju As the 2023 elections loom, different electoral...

For Africa’s manufacturers; a new prescription for growth

The days of smokestack economies are slowly winding down. As evidence of climate...