Spotlight

LATEST NEWS

MARKETING EDGE boosts staff capacity in brand, advertising knowledge at 02 Academy

By Abimbola Mohammed As part of its commitment to continuous capacity building...

Abiodun Ajiborode earns prestigious Doctorate from Swiss Business School

By Ibidunni Banjoko Renowned marketing expert and brand strategist, Abiodun Ajiborode,...

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Features

How to shape customer relationships in the new age of experience

Customers now are so different from those even a few years ago, with more technology...

How retailers are bringing the metaverse into the physical world

High-profile retailers are adding a digital layer to physical shopping, reimagining...

Will advertisers thrive in the post third party cookies era?

By Zion Rufus Google’s decision to axe its third party cookies has continued...