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Black At makes Cannes Lions history with First-Ever Afrobeats Artist on The Forum Stage

Black At has made history at the Cannes Lions International Festival of Creativity...

Insight Publicis: Same House. New Fire – The Faces Behind Nigeria’s Leading Agency

There is a particular kind of confidence that only time can build. Not the loud,...

IMC

Volkswagen reboots global social media strategy to deepen digital engagement worldwide

Volkswagen has selected Jung von Matt SPREE as its lead global social media agency,...

Cannes Lions unveils Creative Brand Lion as WFA Alliance signals stronger push to measure creativity’s role in AI driven brand growth

Cannes Lions International Festival of Creativity has introduced a new award category,...


Features

First movers: Pioneer brands that created Nigeria’s everyday consumer culture

Nigeria’s consumer market did not emerge overnight. Long before today’s...

Marketing wants talent, talent has options

 The marketing industry is hiring again. The question is whether it remembers...

Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the...