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Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...

Meta, Google face “Big Tobacco Moment” as social media addiction trial intensifies

Tech giants Meta and Google could be heading toward a regulatory and reputational...

IMC

The rise and rise of a relentless spirit: John Ajayi’s extraordinary journey from humble beginnings to lasting legacies

The story of John Olulope Ajayi, fnimn, NGE, was never one of privilege. It was one...

FirstBank powers Mainland Laffs 3.0 to light up Lagos

The Balmoral Convention Centre at the Sheraton in Ikeja underwent a remarkable transformation...

Features

Big gets bigger, value gets thinner: How consolidation is hollowing out the global agency business

By late 2025, the global advertising industry crossed a line it had been edging...

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took...

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of...