Spotlight

LATEST NEWS

Ford global CMO Lisa Materazzo departs after three-year tenure

 Ford Motor Company announced 19 May that Lisa Materazzo, global chief marketing...

Google unveils Gemini 3.5 and video-generating Omni model at I/O 2026

 Google rolled out the Gemini 3.5 family alongside a new video-generation model,...

IMC

Chain Reaction names Mohamad Itani COO to accelerate regional expansion

To accelerate its next growth chapter, digital marketing agency Chain Reaction, United...

MARKETING EDGE ONTV  hosts  EXMAN President today

MARKETING EDGE on TV, Nigeria’s leading brand-centric advertising and marketing...


Features

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its...

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...