Spotlight

LATEST NEWS

Bosede Olusola-Obasa urges professionals to build lasting workplace legacy through excellence, integrity

Professionals seeking long term career success have been urged to deliberately build...

FourthCanvas, pioneering the new design industry

Across Nigeria’s business landscape, design is slowly moving from the last mile...

IMC

Through Her Lens debuts in Lagos as Black At sparks global push for women’s equity in creative leadership

The inclusion platform Black At has launched the first edition of its global initiative...

Ukhurebor champions women in creativity: “We understand you and celebrate your work” at ‘Through Her Lens’

From the first light of morning to the amber glow of evening, the Alliance Française...


Features

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...

First movers: Pioneer brands that created Nigeria’s everyday consumer culture

Nigeria’s consumer market did not emerge overnight. Long before today’s...

Marketing wants talent, talent has options

 The marketing industry is hiring again. The question is whether it remembers...