Spotlight

LATEST NEWS

Meta projects strong quarter as revenue climbs 27%, AI strategy deepens

Meta Platforms posted another quarter of impressive top line growth, with stronger...

Spider-Man just proved with great brand power comes great box office returns

Sony and Marvel’s Spider-Man: Brand New Day swung into cinemas last weekend, doing...

IMC

X3M Ideas strengthens creative, strategy leadership with Aderoju, Mosuro appointments

X3m Ideas has reinforced its leadership structure with the appointment of Ayoade...

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most demanding...


Features

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast...

Branding, reputation, and public trust lessons from Jesus’ life

There is a reason the life of Jesus remains arguably the most discussed story...