Spotlight

LATEST NEWS

World’s biggest brands pivot to volume growth as consumers push back on price hikes

For three years, the world’s biggest consumer brands discovered a remarkable truth....

‎MARKETING EDGE National Marketing Stakeholders’ Summit 2026 beckons

Countdown to a landmark edition of the 2026 MARKETING EDGE National Marketing Stakeholders’...

IMC

Your byline outlives the story, Vicky Abraham tells journalists

“Your byline outlives the story.” That was the powerful reminder delivered by...

Peter Adesanya joins Chain Reactions Africa as Associate Director, digital & growth marketing

Digital marketing strategist Peter Adesanya has taken on a new leadership assignment...

Features

Why ‘low-fi’ marketing wins in the new social commerce era

The traditional marketing funnel is officially broken. Experts now argue that...

The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally....

OpenAI cuts minimum ad spend to $50,000

OpenAI has lowered the barrier to entry for it's ads service, cutting the minimum...