Omnicom branding agency, Integer Group has just kicked off a new retail experience design consultancy call Sky Bench.

The day-to-day operation will be overseen by Kevin Paul, senior vice president, director of store environments at Integer and now, Sky Bench practice lead.

Ellen Cook, Integer Group Dallas and Los Angeles president serves as Sky Bench advisor.

The Sky Bench offering includes new store concept development, store fleet modernization, store-within-store build-outs, pop-ups, shopper journey tracking and other capabilities.

“Every retailer’s future growth strategy relies on simultaneously developing its online and offline channels,” says Cook. “However, the majority of retail design firms today focus only on one side.”

“Sky Bench innovates the way consumers experience retail by bridging the gap between traditional firms focused on physical spaces and the surge of digital experience agencies that specifically aim to impact online journeys”