Okoli Promises to Inspire IMC Industry at Marketing Edge Summit
Mr. Ekwunife Okoli, former Managing Director of Guinness Cameroon and CEO Advantage Consult Limited, who is the Guest Speaker at this year’s MARKETING EDGE National Stakeholders Summit and Brands & Advertising Excellence Award, holding Friday June 16, 2017, at Federal Palace Hotel, Lagos, has promised to inspire the marketing communications industry as a professional.
Speaking to journalists in Lagos, Okoli, who will deliver the lead address themed: “Brand Marketing and Marketing Management in a Recovering but Restructuring Nigerian Economy: Challenges and Implications for Marketing Services Providers”, said “My role on that day is to deliver the lead address and I am very excited about the topic. It is all about the role of marketing in the journey from recession to recovery. Therefore, what I promise the stakeholders is a very strong discussion; I am going to stimulate thoughts among stakeholders, agencies, brand owners, the marketing business partners, as well as finance directors and managing directors of companies.
“I will stimulate discussions around what role marketing plays in difficult times like this. I am going to create that discussion, so that we can have a discussion around what we are doing well and what areas we need to improve on. I am very ready to stimulate that process and that is what I am going to do”.
Okoli is expected to chart a new direction for the industry and the country at large with his vast knowledge of Nigeria and other markets of the world. This he would do alongside Special Guest of Honour, the Honourable Minister of Communication, Barrister Adebayo Shittu and discussants among who are Emeka Okeke, Group CEO, Media Fuse Dentsu Aegis Network; Mrs. Folake Ani-Mumuney, Head, Marketing & Corporate Communications and General Manager at First Bank of Nigeria Ltd; Ikechi Odigbo, Managing Director, DDB Lagos; Mrs. Iquo Ukoh, Founder/CEO, Entod Marketing; and Mrs. Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria.
Okoli, earned his stripes as a marketing communications expert at Diageo, a global leader in alcoholic beverage drinks, where for over three decades he served in various capacities before setting up his own company, Advantage Consult Limited, based in United Kingdom.
After the summit, outstanding IMC agencies and individuals would be recognized and awarded in the evening at the Marketing Edge Brands and Advertising Excellence Award at the venue of the summit for their contributions to the growth of the industry and the country.
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