Tag: IMC

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

Influencer marketing as new frontier in IMC

By Khairat Asokomhe Influencer marketing is a strategy  being adopted by most...

Industry leaders offer varied perspectives on IMC sector’s outlook

By Felicia Nwosu Nigeria’s Integrated Marketing Communications (IMC) sector, a...

Women in IMC champion ‘Accelerate Action’ to foster positive change

By Asokomhe Khairat As the world prepares to commemorate International Women's...

IMC professionals react as corporate japa hits the industry

By Felicia Nwosu As various sectors of the nation’s economy continue to grapple...

From mistakes to masterpieces, IMC professionals call for openness about failures

By Zion Rufus  Professionals in the marketing communications industry are urging...

Reactions trail Adam&EveDDB’s John Lewis ouster

By Felicia Nwosu Global reactions have continued trail the actions of Adam&EveDDB...

Rise of virtual influencers as brand promoters

By Akanle Temitope The saying that the world is dynamic sounds cliché but nothing...

Efficient digital infrastructure is catalyst  for productivity – Ajayi

By Felicia Nwosu John Ajayi, Publisher, MARKETING EDGE, Nigeria’s foremost brand-centric,...

Legacy companies still blazing trails

By Felicia Nwosu Doing business in Nigeria, is daily, becoming a herculean task....