Tag: IMC

IMC professionals react as corporate japa hits the industry

By Felicia Nwosu As various sectors of the nation’s economy continue to grapple...

From mistakes to masterpieces, IMC professionals call for openness about failures

By Zion Rufus  Professionals in the marketing communications industry are urging...

Reactions trail Adam&EveDDB’s John Lewis ouster

By Felicia Nwosu Global reactions have continued trail the actions of Adam&EveDDB...

Rise of virtual influencers as brand promoters

By Akanle Temitope The saying that the world is dynamic sounds cliché but nothing...

Efficient digital infrastructure is catalyst  for productivity – Ajayi

By Felicia Nwosu John Ajayi, Publisher, MARKETING EDGE, Nigeria’s foremost brand-centric,...

Legacy companies still blazing trails

By Felicia Nwosu Doing business in Nigeria, is daily, becoming a herculean task....

MARKETING EDGE celebrates Tolulope Adedeji, Amazon with unique selling points

By Zion Rufus —Wishing her a new milestone filled with lots of joy and happiness  Breaking...

L’Oréal USA names Han Wen as Chief Digital & Marketing Officer

L'Oréal USA has announced the appointment of Han Wen as Chief Digital & Marketing...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Emeka Obia

Emeka Obia has over 8 years’+ experience in the marketing communications industry. He...

Nigeria IMC ecosystem has recorded significant progress

By Abimbola Mohammed Experts in Nigeria’s Integrated Marketing Communications...