Ogilvy Africa strengthens top management cadre

In a bid to reinforce its management administration, global advertising agency, Ogilvy & Mather Worldwide, has decided to increase the staff of its African subsidiary, Ogilvy & Mather Africa, more known as Ogilvy Africa.

According to a statement by the agency on Tuesday, the reorganisation would see three new officials arrive at Ogilvy Africa. Mathieu Plassard, takes over as Chief Executive Officer (CEO) of the agency, TlaliTaona, is the new Director, Strategic Planning while Espirito Santo Joao assumes the position of Creative Director.

Plassard has long worked in the house Ogilvy. But between 2012 and 2014, he was the Deputy Director General of the agency, Cheil France, a subsidiary of the Korean advertising agency, Cheil. Plassard’s new role would see him responsible not only for overseeing the overall growth of Ogilvy in Sub-Saharan Africa, but also to follow the development of its major clients like Coca-Cola, Nestle, Volkswagen, South African Breweries, Barclays Bank, Airtel, IBM, SC Johnson, KFC or Kraft.

Taoana, a South African had worked at Millward Brown, TNS, Added Value, TBWA\HuntLascaris and The Jupiter Drawing Room. He also served as Executive Director of Planning Functions within the Metropolitan Republic advertising agency based in Johannesburg.

Creative Director, Espirito Santo Joao, who held the same position at Ogilvy Portugal, is expected to bring his professional expertise and competence into his new role, an immense position which is critical to the company’s business strategy.

With this appointments, Ogilvy Africa believes that it has strengthened its top management by “men of experience” to accelerate its development on the African continent. Ogilvy is present in 27 countries on the continent and has over 900 employees with its African subsidiary headquartered in Nairobi, Kenya.