X3M ideas wins gold medal at 2021 Luum’s Award
By Ibidunni Banjoko
X3M Ideas, one of the foremost creative agencies in Nigeria, has again recorded another feat by winning the Luum Gold Medal award at this year’s Luum Awards which check out the creative agencies that worked to change the world.
It was a great moment for the agency to win another award some months after winning MARKETING EDGE Brands and Advertising Awards of Excellence, as the Outstanding Creative Agency of the Year.
One of the agency’s good works that brought home the gold medal is “Suicide Note”, which is created for the Mentally Aware Nigeria Initiative (MANI). The campaign was created in a bid to help people with mental issues in Nigeria.
Recall that in 2020, X3M Ideas was the only Africa agency to win an award at the Lisbon Advertising Festival, “Make History Equal for Women”. The award winning work was selected as one of the 62 ads from across the globe for the 2020 great ads for good exhibition and has been celebrated lots of times in the advertising community.
Commenting on the award on his Instagram page, Steve Babaeko, CEO, X3M Ideas, said: “It’s a powerful tool and with that power comes the responsibility to use it for good and to create positive social change. Congratulations to the amazing team @x3mideas and our partner in progress @mentallyawareng we did it!”
X3m ideas opened on August 1, 2012 with one goal in mind – to completely redefine the way Advertising is practiced – and perceived – in Nigeria. Their goal is to always be the partner that understands the brand and client by delivering the most creative and effective ideas, backed by sound strategy and unique thinking. X3m Ideas believe in creating superior value for the clients, employees and shareholders.
The foremost creative agency believes in creating superior value for its clients, it’s a one-stop-shop marketing communications company that’s 100% built on ideas.
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