OAAN advocates joint industry action on APCON Council

The Outdoor Advertising Association of Nigeria (OAAN) has called for a joint action of industry stakeholders in Nigeria’s Integrated Marketing Communications sector in order to address the lingering issue of non-composition of Governing Council of Advertising Practitioners Council of Nigeria (APCON).

OAAN President, Emmanuel Ajufo who made this call, said all sectorial groups in the industry must rise up and come together and make a joint presentation to the government on why it is necessary for it to constitute the APCON Council.

Speaking in an exclusive interview with MARKETING EDGE in Lagos, the  OAAN boss who also is  Managing Director/CEO of OTS Limited noted that  negative signs of  non-composition of APCON  council were   clear and boldly  written  for everyone to see, such as,  among other things,  non functionality of the  Advertising Standards Panel (APS) and the  annual Advertising Day Events  which have  been held back since 2015.

He lamented that unless the practitioners would rise up and “take the bull by the horn”, the industry may well be headed for imminent collapse.

Mr. Ajufo who took a retrospective examination of the performances of the outdoor advertising sector, especially in the first half period of 2019 observed that players in the sector were burdened by too many business-unfriendly circumstances, including among other things, the 120 days payment guideline by advertisers, the perennial issue of multiple taxation by different governmental agents and incidents of quacks occasioned by poor regulatory environment.

On the issue of inter-indebtedness by various players in the industry, the OAAN boss was rather unspecific on the volume of total  debts in the industry, but suggested for a more holistic approach in addressing the debt issue and this must involve the entire regulatory machinery of the industry.

On the problem of influx of foreign outdoor firms into the Nigerian space, the OAAN boss said the association was taking a very critical look on the development, adding that already OAAN as a body was in the process of initiating court litigation against certain erring foreign firms which had failed to fall in line with the laid down outdoor advertising procedures.


Leave a Reply

Your email address will not be published. Required fields are marked *


    No comments found.