NIPR Week: Perception managers count down to confab

By Seun Johnson

The forthcoming 2024 Nigerian Public Relations Week (NIPRW) has continued to create a bout of expectations, buzz of excitements and burst of anticipations in the PR landscape, prompting the perception managers to strike a  countdown to the big event.

With the theme, “Leveraging Public Relations as a Critical Asset for Nigeria’s Economy and Reputation Renaissance “, the weeklong event scheduled for Monday, 22nd to Friday 26th April 2024 at the June 12 Cultural Center, Abeokuta Ogun State, is expected to shake the ancient city with a mind-blowing assembly of erudite scholars from the industry.
Being an inaugural edition that is set to be a watershed moment in the history of the association, the NIPR Week will witness an incredible convergence of PR professionals, policymakers, top industry players and members of the Global Alliance for Public Relations that spread across 126 countries.
As the countdown clock quietly ticks towards the D-day, the organizers are loudly preparing the ground by launching a Pre-conference Learning Series that will serve as a precursor to the weeklong fiesta.
The first of a series of the Pre-confab activities was held virtually on Tuesday with the theme: “Digital Public Relations.
While welcoming  participants to the virtual summit, the NIPR president, Ike Neliakwu stated that the NIPR Week aims to bring together professionals in the field of Public Relations for insightful discussions, that will foister collaboration, skill development and meaningful connections.
Delivering the keynote address themed “Digital Public Relations”, Dotun Babatunde, Head of Digital Marketing at Olam Nigeria Limited,  drew a comparison between traditional and digital PR, stressing how technology is revolutionizing the industry and why practitioners must strive to catch up with the trend.
Heavily loaded with intellectual discourse, engaging aura and profound narratives, the virtual summit literally became a launch pad for the upcoming season of blistering celebration in the professional association.
According to the programme schedule posted on the institute’s website, the five days event has been carefully and creatively packaged with exclusive engagement sessions that will resonate deeply with the industry and leave a lasting memory participants can look back on and cherish.
This and many other reasons may have lucidly explained the rationale behind the countdown struck by the perception managers through Pre-conference Learning Series ahead of the D-Day.


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